Thirty
Steve Jobs liked my writing. I first helped him out on some of the wording of the original Apple II brochure, and then wrote user and technical manuals for the Apple II, Apple III, and Mac. He had me draft the 1984 Apple Newsweek Advertising Insert when he didn’t like the agency’s writing style (they ended up writing the final copy) and write the Letter to Shareholders in the award-winnng Apple 1984 Annual Report.
But in February 1985 he asked me to take on a very small writing assignment, which nevertheless took weeks to get right. After reading the Walter Isaacson book this week I dug out my copy:
It’s sad he fell short of the thirty more years.
